The Starly blog

• AI chat solutions for shops, compared honestly — Four kinds of tool get called "AI chat". They fail in different places, and the differences matter more than the feature lists. (1 min)
• The pros and cons of AI chatbots for small shops — Both columns, written by someone who builds one. The right answer is not "yes" for everybody. (1 min)
• Why customers hate chatbots, specifically — The complaint is never "this is a bot". It is always one of four specific things, and every one of them is a decision somebody made. (1 min)
• Measuring whether your AI chat is working — Most chat dashboards lead with the number that is easiest to make look good. Here are the ones worth watching. (1 min)
• Writing the answers an AI assistant reads — Nearly every bad answer traces back to the content behind it, not the model in front of it. (1 min)