Terms of service

The agreement you accept when you run an assistant on starly.chat. The part worth reading twice is the one about you: the assistant speaks to your customers in your name, and what it says is yours.

Last updated 2026-08-14

Who this agreement is between

These terms are an agreement between Starly, incorporated in Israel — "we", "us", Starly — and the business that opens an account and runs an assistant on starly.chat. That business is "you". If you accept on behalf of a company, you confirm that you may bind it.

You accept by opening an account, connecting a helpdesk, store or messaging channel, or using the service in any other way. If you do not accept, do not use it. Where we have signed a separate agreement with you, that one wins on anything it covers.

Your account

You may open an account if you are old enough to enter into a contract where you live and no law that applies to you bars you from using the service. The details you give us — business name, contact address, the sites and channels you connect — need to be accurate and to stay accurate, because that address is where our notices go.

Everyone you invite acts for you: their edits to knowledge cards, their change to a model or a spend cap, their decision to switch shadow mode off all count as yours. Keep credentials and share links under control, and write to avivk6@gmail.com the moment somebody has access who should not.

What the service is

Starly runs an AI assistant that answers your customers. It reads the knowledge you write, the catalog you import and the settings you choose, and generates replies in the channels you connect: a widget on your website, WhatsApp on your own number, and tickets in your Gorgias helpdesk. It can hand a conversation to a person, tag a ticket, capture a lead, and — where you connect Shopify — recommend products and put a variant in the cart.

You choose the model, cap what it may spend in a month, and can test it privately first. A new helpdesk connection starts in shadow mode: it drafts answers where only you can read them and leaves the ticket alone until you switch it on.

What the service is not

The assistant generates answers. It does not read them off a pre-approved list, and nothing checks them against the world before they go out. It will sometimes be wrong: it can misread a card you wrote, pick the wrong variant, or sound more certain than the material behind it warrants. That is a property of the technology rather than a defect we are promising to remove.

Which is why the answers are yours. You are responsible for what your assistant tells your customers, for the promises it makes in your name, and for keeping the knowledge behind it true. Review it before you leave shadow mode, read transcripts afterwards, and route what you cannot afford to get wrong — refunds, complaints, anything legal, medical or safety-related — to a person. Nothing the service produces is professional advice of any kind.

Your content, and the licence we need

Your knowledge cards, imported catalog, brand material, conversations and everything else you or your customers put into the service stay yours. We claim no ownership in any of it.

To run the service we need permission to use it, so you grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, display and process your content, and to send the parts a reply depends on to the model provider and the services you connect. That licence is scoped to operating, securing and supporting the service for you. It covers nothing else and ends when your content is deleted.

We will not use your content, transcripts, logo or business name in marketing, case studies or public examples without your permission. We do use aggregated, de-identified operational data — message volumes, error rates, model cost — to keep the service running. How personal data is handled and how long it is kept is set out in the privacy policy at starly.chat/privacy, which forms part of this agreement.

What you may not use it for

You may not use the service for:

• Anything unlawful, or content that infringes somebody else’s rights.
• Deceiving your customers about whether they are talking to software. Where the law that applies to them requires disclosure, disclose it — that call is yours to get right.
• Soliciting payment card numbers, government identifiers or health data through the assistant, or writing them into knowledge cards.
• Probing, scanning or working around our security, rate limits or spend caps, or reaching another customer’s data.
• Loading the service in a way that degrades it, including traffic that is not a real customer conversation.
• Reselling, sublicensing or operating the service for another business without a written agreement with us.
• Training a competing model on the assistant’s output, or reverse engineering the service beyond what the law permits.

The rules of the channels you send on bind you too. WhatsApp has policies on templates, opt-in and marketing that apply to you as the owner of the number, and a suspension there is between you and them.

The services you connect

The service connects to Gorgias, Shopify, WhatsApp, Klaviyo and to the model provider that generates the replies. None of those are ours. Your account with each is governed by your agreement with that provider, and connecting it here changes nothing about that: their fees, their policies, the scopes they offer and their decisions about your account stay between you and them.

You confirm you are entitled to connect what you connect and to let us reach the data that comes with it. We are not responsible for what those services do, change or fail to do. If Gorgias is down or a model provider is rate limiting us, your assistant is affected, and that is not something we can promise our way out of. We may change model providers to keep the service running; the current ones are named in the privacy policy.

Fees, the free week and cancelling

The service is sold as one flat subscription with every feature included: no seats, no tiers, no per-conversation meter. Your first week is free and needs no card. The amount, currency and billing period that apply to you are the ones shown at sign-up or agreed in writing before you are charged — not a figure in a guide or a comparison table, which are illustrations rather than offers.

Billing is not self-serve for every account yet, so where your plan was agreed with us in writing, that is what applies. We will not charge you for something you did not agree to, and if the price changes we will tell you first so you can cancel instead. Fees exclude tax.

Cancel at any time, in the product or by writing to avivk6@gmail.com. Cancelling stops the next renewal; unless we say otherwise it does not refund the period you are in, and the assistant keeps answering until that period ends. A payment that fails and stays unpaid after we have asked you to fix it can suspend the account.

Availability, support and changes to the service

There is no uptime commitment here: no promised percentage, no service credits, no SLA, and you should not plan around one. We run the service with reasonable care and fix what breaks, but it will occasionally be unavailable — for maintenance, for a failure of ours, or because something it depends on went down.

Support is by email at avivk6@gmail.com, during business hours, with no promised response time.

The service changes: we add channels, replace models and rework how parts of it behave. If we remove something you rely on, or materially reduce what it does, we will give you notice by email and you can cancel.

Suspension and termination

You can stop whenever you like, and cancel as described above. We can end this agreement on thirty days’ notice by email to your account address.

We can suspend or terminate immediately, without that notice, if you breach the acceptable use section, if your use puts the service or another customer at risk, if you do not pay, or if the law requires it. Where we can, we will tell you first and give you a chance to put it right, because switching off an assistant that is answering your customers is not something to do quietly.

When the agreement ends, access ends with it. Your content is then deleted on the schedule in the privacy policy, and sooner if you ask us at avivk6@gmail.com; backups age out on their own cycle. Export what you want to keep — transcripts, knowledge cards — before you cancel. Ownership, the liability limit, the indemnity, governing law and any fees already owed survive termination.

What we do not warrant

The service is provided as it is. To the extent the law allows, we disclaim every warranty not written here, including the implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that it will be uninterrupted or error-free, or that anything the assistant generates will be accurate, complete or suitable for the customer who receives it. Rights your local law says cannot be excluded still stand.

Limits on liability

Neither of us is liable to the other for indirect, incidental, special or consequential loss, or for lost profits, revenue, sales or goodwill, even if the possibility was known.

Our total liability for everything arising out of this agreement is capped, in any twelve-month period, at the greater of the fees you paid us in the twelve months before the claim or US$100. That is the real number, and the trade for a flat price with no uptime commitment behind it. It does not apply where a court would refuse the cap, including our own fraud and death or personal injury caused by our negligence.

Indemnity

You will defend us against, and cover us for, any third-party claim arising from your content, from what your assistant told one of your customers, from your use of a connected service, or from your breach of these terms, including the reasonable cost of the defence. We will tell you about such a claim promptly, let you run the defence and cooperate, and neither of us will settle in a way that admits something on the other’s behalf without asking.

Changes to these terms

We may change these terms. The date at the top of this page changes with them, and for any change that materially affects your rights or obligations we will email your account contact at least thirty days beforehand. Carrying on after that date is acceptance; if you would rather not accept, cancel before it lands.

Governing law and venue

This agreement is governed by the laws of Israel, without regard to its conflict of law rules, and the competent courts of Israel have exclusive jurisdiction over any dispute arising from it. Nothing here removes a consumer protection right you hold under the law of the country you live in, where that law says it cannot be removed.

These terms and the privacy policy at starly.chat/privacy are the whole agreement between us about the service. If a court finds one clause unenforceable the rest survives, and not enforcing something once does not waive it later. You may not assign this agreement without our consent; we may assign it to a successor if the business changes hands. Notices to us go to avivk6@gmail.com.