Guides

• AI chat for Shopify stores — What an AI assistant on a Shopify store can actually do, what it gets wrong, and how to tell the two apart before you install one.
• AI chat on your own WhatsApp number — WhatsApp is where a lot of shops actually talk to customers. Here is what changes when an assistant answers it.
• AI chat vs rule-based chatbots — Decision trees are not obsolete. They are just wrong for most of what shops get asked.
• Stopping an AI assistant inventing answers — A confidently wrong refund policy is more expensive than no chat at all. Here is what actually reduces it.
• When AI chat should stop and fetch a person — The measure of a good assistant is not how much it answers. It is how fast it gets out of the way.
• AI chat outside business hours — Most conversations a shop has happen when nobody is there. That is the opportunity and the trap.
• Capturing leads in a chat without killing the conversation — Asking for an email before answering anything is the fastest way to be closed. Asking at the right moment is nearly free.
• AI chat for B2B, where there is no catalog — A B2B site has no products to add to a cart. The assistant's job is different, and simpler than most vendors pretend.
• What AI chat actually costs — The sticker price is rarely the price. Here is how the common models behave once you are actually using them.
• How long AI chat takes to set up — The install is ten minutes. The reason most chat projects stall is not the install.